How do you define UX?
User Experience is the way in which people interact with a product, either an application or a website. We at I Think are dedicated to understanding our users and meeting their exact needs using Design Thinking.
Empathy is Key!
By using Design Thinking, we create an understanding of the issue at hand for the user and come up with solutions that will be used by the targeted customers to better their lives in relation to the problem.
By discovering problems brought forward by clients, defining solutions using our intuition, logic, estimations and most importantly our imaginations, we can come up with an effective product to improve the quality of life for the people who desire such a solution.
Everything we use in our daily lives has been designed to help with our basic needs and wants, thinking as a designer will always generate creative solutions that could likely become a necessity in the future.
More details on Design Thinking here.